“Write the Future”

How much impact can an struggling church in the urban core of Minneapolis have on the world?

Well, a lot if it knows that church is verb as much as it is a noun.

A recent post on the blog Church Marketing Sucks referenced a marketing campaign by Nike that was shown during the 2010 World Cup in South Africa.  Called “Write the Future,” the ad features several well-known soccer players making moves that could either win or lose the game and the ripples those actions make around the world.

The writer of the blog likens this to the church.  A gathering of believers can have a major impact in our world today, but too often we call people to “come and stay” instead of “go and do.”

First Christian Church is a group of people who come together to worship God and care for each other.  First Christian is a noun.  But First Christian is also a verb, it is a gathering of followers of Jesus Christ, who go into the world to care for the poor and the outcast.

Examples abound of those writing the future and “doing church.”  I am reminded of  the Handcrafters as they make prayer shawls.  I think of those who donated to the Backpack Sunday drive First Christian did with Central Lutheran, helping countless children get school supplies.  I think of the Young Adults who took a Saturday evening to make sandwhiches for the Dignity Center, a ministry of Hennepin Avenue Methodist to help homeless folks have something in the bellies for the day.

A church like First Christian might not be many in number, but it can “write the future.”  We can live out faith as followers of Jesus Christ and make a difference in the lives of untold numbers of people, both here in Minneapolis and around the world.

Let’s continue writing the future, First Christian.  Go and do church.


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